•   Serious buyers look in the price range determined by their down payment and monthly payment ability. Unless your property is priced correctly, the down payment and monthly payment requirements will not be competitive.

•   A buyer who is seriously looking will soon become very knowledgeable in his or her price range. An unreasonable asking price only discourages the buyer from looking at and considering your property.

•   Buyers purchase by comparison and a property that is priced above the competition does not compare favorably. Inviting a buyer to make an offer can indicate that a fair price has not been established.

•   If you plan to adjust your price at the time of sale, it is better to adjust the price now and attract serious buyers from the beginning. This often places you in the favorable position of having more than one buyer interested in your property.

•   It is very difficult to obtain a reasonable offer on an overpriced property. The buyer feels he or she should be just as unreasonable as the seller, and so a very low offer, if any, will be written.

•   By contrast, multiple offers are much easier to obtain on a reasonably priced property. You can then choose which offer to accept, with no obligation to one that does not meet your requirements.

•   It is a mistake to believe that you will get more for a property by asking more. You usually get less because fewer buyers will consider it when it is placed on the market. The right buyers will not see it. The property usually stays on the market so long that it tends to become shopworn.

•   To obtain proper market exposure, it is an absolute necessity to be competitive in price, terms, and condition with similar properties so yours will sell faster. You will also have greater peace of mind and less frustration with selling your property.